Course Description

Mapping Experiences & Ecosystems

Mapping out journeys, experiences and ecosystems is fundamental to Service Design. It's how we make sense of complex systems, chunk them down into manageable pieces of work, but still maintain the connections between the different channels & stages.

This short course provides the overarching principles of journey mapping and service blueprinting, while remaining technology and platform agnostic to how you go about it.

Course curriculum

  • 1

    Mapping Ecosystems & Experiences

    • 01 Mapping Ecosystems & Experiences

    • 02 Journey Mapping Overview

    • 03 Touchpoint Inventories & Service Blueprints

    • 04 Anatomy of a Service Blueprint

    • 05 I've Made A Blueprint - Now What?


  • Why should I learn from you?

    I am the co-author of one of the industry standard books on service design called Service Design: From Insight to Implementation and come with three decades of experience in design and education. I've taught design and innovation methods to several hundred people over the years, from C-Suite executives to students. If you would like to see more of my industry experience, you can find me on LinkedIn here:

  • How long can I access the content?

    The price includes six months of access to the course materials. You can watch them as often as you like.

  • How does the course work?

    This is a video only course is made up of a series of bite-sized lectures covering just over 60 minutes of content for you watch at your own pace.

  • Do you offer group/team discounts?

    Yes. For block bookings of 10 seats or more, please get in touch here:

  • Do you offer live teaching of this course as a workshop?

    Yes! I offer a variety of training and coaching services and the courses you see on this site are all available in longer-form, live workshops that can be one-off training or form a longer-program. You can get in touch with me here to discuss your needs: