Course Description

Storytelling, Presenting & Pitching for Design & Business

A great idea goes nowhere if nobody understands it — the right level of detail for the right audience is essential when trying to communicate to other stakeholders.

This course draws upon the fundamentals of storytelling and shows how to use them to shape project proposals, presentations and pitches, as well as what to use when. Using plenty of examples from design, participants will be introduced to useful frameworks and quick rules of thumb that can be immediately applied to daily work.

The core activity in this course is to work through the narrative structure of a pitch or presentation and then iterate on that structure to hone the story, message and supporting elements.

By the end, you should be able to:

  • Use the fundamental principles about story structure to better shape the narrative of their pitches and presentations;
  • Iterate their narratives and to hone the sequencing, flow and message for the right audience;
  • Better consider the use of supporting materials;
  • Be more confident with presenting;
  • Know not only what they want to say, but, more important, what they want their audience to do with the information.

Course curriculum

  • 1

    Storytelling, Pitching & Presenting for Design & Business

    • 01 Introduction & Warm Up

    • 02 The Story of Stories

    • 03 The Anatomy of Stories

    • 04 Storytelling in Design & Business

    • 05 Types of Presentations

    • 06 Pitching

    • 07 Drafting the Pitch

    • 08 The CEO Pitch


  • Why should I learn from you?

    I am the co-author of one of the industry standard books on service design called Service Design: From Insight to Implementation and come with three decades of experience in design and education. I've taught design and innovation methods to several hundred people over the years, from C-Suite executives to students. If you would like to see more of my industry experience, you can find me on LinkedIn here:

  • How long can I access the content?

    The price includes six months of access to the course materials. You can watch them as often as you like.

  • How does the course work?

    This is a video only course is made up of a series of bite-sized lectures covering over 70 minutes of content for you watch at your own pace.

  • Do you offer group/team discounts?

    Yes. For block bookings of 10 seats or more, please get in touch here:

  • Do you offer live teaching of this course as a workshop?

    Yes! I offer a variety of training and coaching services and the courses you see on this site are all available in longer-form, live workshops that can be one-off training or form a longer-program. You can get in touch with me here to discuss your needs: