A great idea goes nowhere if nobody understands it — the right level of detail for the right audience is essential when trying to communicate to other stakeholders.
This course draws upon the fundamentals of storytelling and shows how to use them to shape project proposals, presentations and pitches, as well as what to use when. Using plenty of examples from design, participants will be introduced to useful frameworks and quick rules of thumb that can be immediately applied to daily work.
The core activity in this course is to work through the narrative structure of a pitch or presentation and then iterate on that structure to hone the story, message and supporting elements.
By the end, you should be able to:
- Use the fundamental principles about story structure to better shape the narrative of their pitches and presentations;
- Iterate their narratives and to hone the sequencing, flow and message for the right audience;
- Better consider the use of supporting materials;
- Be more confident with presenting;
- Know not only what they want to say, but, more important, what they want their audience to do with the information.
Thanks to my ex-colleagues from Fjord & Fjord Evolution many of whose ideas and tips are in this course.