Welcome note from Andy

Welcome note from Andy


Welcome to this Introduction to Service Design course. The course covers the emergence of service design, the key thinking and mindset behind it, before moving onto the methods. Since Service Design is a broad practice, I hope you'll find it a useful foundation for the rest of my online courses, each of which dives deep into a particular area.


If you're interested in cohort bundles for your organisation or individual coaching alongside the videos, get in touch and we can have a chat about your needs.

Introduction to Service Design

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Introduction to Service Design

  • Welcome note from Andy
  • 00 The Service Design Mindset
  • 01 Key Principles - Time and Channels
  • 02 Key Principles - Service Design is about mapping and designing ecosystems
  • 03 Key Principles - Front and Back Stage
  • 04 Key Principles - Mind the gaps
  • 05 Key Principles – Design out the jank
  • 06 Key Principles – Start with the people
  • 07 Key Principles – Designing services means designing organisations